41 Best Amazon Beauty Products 2023 – WWD

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Looking to revamp your beauty routine in a matter of days? Amazon is here to deliver with best-in-class beauty products that will arrive at your door in a snap.

In recent years, Amazon has become a shopping destination to find top beauty brands. The retailer even created a luxury beauty section where you can buy certified luxe brands, all with the convenience of Prime shipping. One of the major benefits of shopping for beauty products on Amazon is that you have access to discounts throughout the year, not just on Amazon Prime Day.

At Amazon, you’ll find an incredible assortment of vetted beauty essentials including women’s perfume, skin-care tools, makeup gift sets, makeup kits, and hair care items that all have thousands of five-star reviews from customers. (Finally, no more staring at a wall of products at your local retailer, wondering if that blow dryer, styling tool or electric shaver is actually effective.) Just simply scroll down and browse the bevy of ecstatic reviews to see if the Amazon beauty product you’ve been eyeing is right for you.

We searched Amazon to find the best beauty goods to snag now, all tested by the WWD Shop team. From high-tech face tools to one of the most popular moisturizers on the market that will make your skincare-loving friends swoon, we’ve got you covered. 

Refresh your getting-ready routine with the 41 best Amazon beauty products, below. 

Revlon One-Step 2.0 Hair Dryer Brush

Revlon’s original hair dryer brush was a certified sensation — shoppers love how the round-brush blow dryer design allows you to achieve post-blowout bounce at home. The newest version, Revlon One-Step 2.0 Hair Dryer Brush features a smaller barrel size that makes it easy to maneuver on short hair styles. It also features an additional heat setting, and the same ceramic and titanium tourmaline materials that help smooth frizz.

Editor testing and review notes: “I have thick, long hair, so drying my hair is always a chore. Revlon’s hair dryer brush takes me from damp to dry in 20 minutes. The smaller barrel size is a godsend for my curtain bangs and shorter face-framing pieces.”

black hair dryer brush

Courtesy of Amazon

Revlon One-Step 2.0 Hair Dryer Brush $39.99 Buy Now

Sunday Riley Good Genes All-In-One Lactic Acid Treatment

Sunday Riley has risen to skin care stardom courtesy of the brand’s ingredient-rich formulas. This lactic acid face serum hydrates your skin while exfoliating. You’ll notice smoother feeling skin overnight, and with consistent use, you’ll see a noticeable difference in the brightness and texture of your skin.

Editor testing and review notes: “Few chemical exfoliators feel hydrating to your skin; most of them leave you on the dry side. This serum, on the other hand, is immensely moisturizing. It’s a one-and-done step that banishes dullness.”

white skin care product

Courtesy of Amazon

Sunday Riley Good Genes All-In-One Lactic Acid Treatment $85 Buy Now

Braun Epilator Silk-épil 9 Flex 9-300 Beauty Trimmer Set

If you’re looking for a great bikini trimmer, this Braun set will have you covered. You can easily toggle between multiple attachments, like an epilator that removes hair from the root, a cleansing brush, trimmer, and two silicone massage pads. It’s 100 percent waterproof, so you can use it in and out of the shower.

Editor testing and review notes: “This epilator looks really intimidating, but it’s not nearly as anxiety-inducing as at-home waxing. I’ve been using this epilator for 16 months now, and it’s the easiest, fastest and most effective hair removal method for me. I’m a wimp when it comes to pain, so I use an ice cube wrapped in a paper towel to numb any sensitive area before I use it and rarely does my skin feel sore or irritated, but when I do, a few drops of jojoba oil and aloe vera gel does the trick.”

white electric bikini trimmer set with multiple attachments

Courtesy of Amazon

Braun Epilator Silk-épil 9 Flex 9-300 Beauty Trimmer Set $199.99 Buy Now

Starface Hydro-Stars Big Pack

Justin Bieber wears Starface pimple patches proudly, and you should, too. The popular acne patches are made of healing hydrocolloid to help flatten bumps by drawing out excess oil and reducing inflammation. The star shape of the stickers isn’t just for show; the points help the hydrocolloid adhere to your skin and stay put for hours on end. This mega pack contains 96 patches, giving you loads of bang for your buck.

Editor testing and review notes: “I have to admit, when it comes to the best acne spot treatments, I usually stick to the classics from Clearasil and Neutrogena, but I couldn’t resist these fun stars! The star shape allows the patch to contour to the curves of your face and lay flat on any zit, regardless of how inflamed it is.”


Starface Hydro-Stars Big Pack $26.99 Buy Now

Related: Starface Launches Micro-Cloud Preventative Patches Review

Peter Thomas Roth Water Drench Hyaluronic Cloud Cream

If you’re into the TikTok skin flooding trend, Peter Thomas Water Drench Hyaluronic Cloud Cream is right up your alley. The popular face moisturizer contains a wallop of hyaluronic acid that pulls moisture deep into your dermis. It also contains hydrolyzed silk for a soft-to-the-touch feel after application. Layer it over a hyaluronic acid serum for more hydration, or follow up with a face oil if you’re extra parched.

Editor’s testing and review notes: “If you suffer from dry skin, this Peter Thomas Roth moisturizer is a must-have for the winter season. Its lightweight gel texture makes it ideal for daytime application while still providing a heavy dose of moisture.”


Peter Thomas Roth Water Drench Hyaluronic Cloud Cream $54 Buy Now

Philips SatinShave Advanced Woman’s Electric Shaver

If you haven’t tried an electric razor, prepare to be amazed. Made with hypoallergenic flexing foil that gently caters to sensitive skin areas, the Philips SatinShave Advanced Women’s Electric Shaver guarantees a close shave without any cuts, nicks, or irritation. Thanks in large to the device’s slip grip and four interchangeable accessories (including a trimming comb, soft glide cap, and efficiency cap), this top-rated electric razor is perfect for all skin areas, including hard-to-reach places, like the ankles, knees, underarms and bikini line.

Editor testing and review notes: “I really enjoyed using this electric razor,” our tester said. “It’s really simple and straightforward to use and feels weighty in your hand so you won’t worry about slippage. Also, there are just enough features to make it feel luxurious, but not so many that you’re intimidated or you know you’ll never use. I have thick, coarse hair and although it took an average of two to three passes to fully remove the hair, it never gave me razor burn, bumps or irritation.”

electric shaving set with attachments

Courtesy of Amazon

Philips SatinShave Advanced Woman’s Electric Shaver $42.95 Buy Now

Flamingo 5-Blade Razor and Refill Blades

Amazon has a host of amazing women’s razors, but Flamingo’s razor and refill blade set stands out from the rest. The silicone handle gives you a good grip while you’re shaving hard-to-reach areas like the backs of your legs, and the included shower holder allows the blades to fully dry out between shaves (reducing the odds of rusty blades). This value set comes in four colorways, and each one includes three replacement blades.

Editor testing and review notes: “I love how thoughtfully designed Flamingo’s razors are. The simple, no-frills build looks sleek in my shower, and the five-blades give me a super close shave without irritation.”

purple manual razor and refill blades

Courtesy of Amazon

Flamingo 5-Blade Razor and Refill Blades $14.99 Buy Now

Bio Ionic Smart-X High Efficiency Dryer

The Bio Ionic hair dryer is a sleeper hit — it packs tons of technology into a sleek, travel-friendly hair dryer. The hair dryer features three speed and heat settings with an auto-memorization feature that syncs your styling experience exactly how you’ve preferred it in the past. It also has a self-cleaning function to keep your dryer functioning well for ages.

Editor testing and review notes: “This infrared hair dryer is small in size and mighty in power. It’s sleek, lightweight, easy to use, and most importantly, it dries my hair faster than any other hair dryer I’ve tried (and I’ve tried all the popular ones). It’s the McLaren of hair dryers!”

Black hair dryer

Courtesy of Amazon

Bio Ionic Smart-X High Efficiency Dryer $329 Buy Now

Nest New York Bamboo Liquid Hand Soap

If you’re looking for a luxury hand soap to gift a host, hostess, or for your own kitchen sink, order up Nest New York’s Bamboo Liquid Hand Soap. The popular candle brand’s hand soap formula contains ingredients that soften and pamper your hands, so they’ll feel clean (not dry or scratchy) after each wash.

Editor testing and review notes: “Nest New York’s Bamboo fragrance is a nice, neutral scent that leaves your hands smelling clean without overpowering your nose. It has notes of jasmine and hyacinth that exude all things spring.”

light green colored hand soap in pump

Courtesy of Amazon

Nest New York Bamboo Liquid Hand Soap $22 Buy Now

BS-Mall 14-Piece Brush Set

Yes, you can buy quality makeup brushes on Amazon. If you’re in need of a fully fresh set, go with the BS-Mall 14-piece makeup brush set. It offers everything you need to apply a full face of makeup with a variety of makeup products and textures. Not to mention, it has more than 85,000 five-star reviews.

Editor testing review notes: “I love that this set has just about every kind of makeup brush imaginable, and for a super budget-friendly price. You get several angled and flat blending brushes, as well as a double-ended brush with a super precise eyeshadow brush on one end and a brow wand on the other.”

black and rose gold makeup brush set

Courtesy of Amazon

BS-Mall 14-Piece Brush Set $9 Buy Now

Neutrogena Night Calming Makeup Remover Cleansing Towelettes

These Neutrogena makeup remover cleansing towelettes are Kim Kardashian-approved — they made a cameo in one of her Instagram stories earlier this year. What’s to love? The soft wipes are soaked in a soap-free solution containing micelles and emollients that break up full coverage foundation, mascara, contouring concealer, eyeliner, sunscreen, and grime, so you can quickly reset your skin before hitting the hay.

Editor testing and review notes: “If you’re a fan of Neutrogena’s classic wipes packaged in baby blue, you’ll love these. They’re nearly are nearly identical to the original, except these have the addition of a soothing scent to help lull you to sleep.”

purple package of makeup remover wipes

Courtesy of Amazon

Neutrogena Night Calming Makeup Remover Cleansing Towelettes $11.51 Buy Now

HigherDose Red Light Face Mask

HigherDose has long been loved for their infrared sauna blanket. Their LED face mask is equally high quality — it delivers a safe amount of red and near infrared light. Use it for a minimum of 10 minutes three to five times per week, and you can expect to see an improvement in tone and fewer fine lines.

Editor testing and review notes: “Some LED face masks require you to sit still and close your eyes during your sesh. This one is made with flexible silicone and features straps that hold the mask close to your face — and it’s cordless — so you can move around while you’re using it.”

blue face mask

courtesy of HigherDose

HigherDose Red Light Face Mask $299 Buy Now

Ouai Fine Shampoo + Conditioner Set

Founded by celebrity hairstylist Jen Atkin, Ouai is a favorite among A-listers like Jessica Alba and Chrissy Teigen. First off, the formulas have a perfume-caliber scent. They’re also cruelty-free and made without sulfates, making them safe for colored hair. This duo is designed for those with thin or fine hair; both formulas contain ingredients that enhance volume.

Editor testing and review notes: “This dynamic duo simply pumps up the volume and hydrates my hair without making it look greasy by midday. It’s an incredible value for what it delivers. If you have fine hair and have yet to see what all the Ouai buzz is about, start with this set.”

shampoo and conditioner set

Courtesy of Amazon

Ouai Fine Shampoo + Conditioner Set $64 Buy Now

Tweezerman Exclusive Moon Dust Slant Tweezer

Tweezerman has owned the tweezer category since debuting in 1980. If you’ve tried one of the brand’s many personal grooming products, you know that they’re high quality and long-lasting. If you’re in need of a fresh pair, add some sparkle to your routine with this exclusive shimmery colorway. The angled tips can extract the finest of hairs.

Editor testing and review notes: “This quality-crafted tweezer can catch even the tiniest and finest of hairs. When you’re shaping or cleaning up your brows, the right tool is essential — and Tweezerman won’t let you down.”

metallic tweezers

Courtesy of Amazon

Tweezerman Exclusive Moon Dust Slant Tweezer $17.34 Buy Now

Kusshi Washable Travel Makeup & Cosmetic Signature Bag

In need of a new makeup bag? Kusshi’s roomy option opens wide to hold all of your essentials. The beauty of this bag is that it’s easy to keep clean — you can wipe it down without tarnishing the material, and it’s also machine washable if a product leaks or spills while you’re traveling. If you’re traveling with makeup brushes, order the additional brush sleeve that snaps inside to keep your bristles clean.

Editor testing and review notes: “I love Kusshi’s bags because they make it easy to keep all of my products organized. There’s a zipper pocket that’s great for jewelry, and two mesh pockets that I use to keep smaller powder eyeshadow palettes secure.”

black makeup bag

Courtesy of Amazon

Kusshi Washable Travel Makeup & Cosmetic Signature Bag $69 Buy Now

Dr. Barbara Sturm The Good Vitamin C Serum

It’d be difficult to find a brand more beloved by A-list celebrities than Dr. Barbara Sturm’s power-packed collection. This serum contains a total concentration of 5 percent vitamin C — an incredibly high amount — to tackle a variety of skin concerns, from reversing the visible signs of uneven pigmentation, supporting collagen growth and providing antioxidative protection from free radicals and UV stress. But the best part? The serum doesn’t feel as active as its formulation, thanks to the calming aloe vera and hyaluronic acid.

Editor testing and review notes: “I admit I balked at the high 5 percent dose of vitamin C — it’s a powerful, active ingredient that can do a number on sensitive skin like mine and to be honest, I’ve never found a vitamin C serum that didn’t make my face look like a tomato. But I am so happy that I gave into the hype. Not only did my skin not become immediately flushed, but it felt moisturized and just…nice. After using consistently, I was proud to say that I did, in fact, wake up with this.


Dr. Barbara Sturm The Good Vitamin C Serum $145 Buy Now

Clé de Peau Beauté Concealer 

Concealers are one of the trickiest makeup products. If the shade doesn’t match exactly, it’s a disaster. Similarly, if the formula doesn’t enhance your skin texture, it draws even more attention to the blemish you were trying to cover in the first place. Clé de Peau Beauté’s concealer stick is a true multitasker: it conceals and corrects dark spots, undereye circles and blemishes with a soft swipe of product. Unlike some creamy concealers that feel more like a slip and slide, this cream concealer has a hard, almost gummy effect, to adhere to skin and come sweat or rain, will not budge. 

Editor testing and review notes: “I’ve been using this concealer for the better part of a decade. Once I found my perfect shade, you’d never know I was wearing anything at all because it blends and covers so easily. I also like that it doesn’t slide all over my face — I know that when I put it under my eyes, it’s going to stay put until I wash it off at the end of the night.


Clé de Peau Beauté Concealer $75 Buy Now

Oribe Dry Texturizing Spray

Oribe stans could wax poetic about the magic that is this product. Oribe’s Dry Texturizing Spray is a versatile hero product that gives hair instant, natural-looking (or mega, if that’s what you want) volume while absorbing excess oil for a perfectly touseled, sexy bedhead finish. What’s especially great about this spray is that you can go as subtle or dramatic as you’d like. If you’re just looking for a little more lift and a little less shine, a quick shot will do the trick. If you’re wanting supermodel hair vibes, just spray with abandon.

Editor testing and review notes: I’d use this product even if it didn’t do anything just because it smells so divine. But in this imperfect world, Oribe, the celebrity stylist known for his more-is-more approach to life, created a perfect product that is part dry shampoo-part texturizer that just makes hair look playful and live. I always have a mini on hand in my makeup pouch. 


Oribe Dry Texturizing Spray $49 Buy Now

Heeta Hair Shampoo Brush

Heeta Hair Shampoo Brush is a top-selling scalp brush on Amazon. It has firm bristles that help you massage shampoo throughout your hair and scalp, and it also works to distribute conditioner while detangling your hair. The bristles will help exfoliate buildup, dead skin, and product from your scalp, which can help prevent dandruff.

Editor testing and review notes: “I love using this scalp brush when I have a fresh manicure — it prevents the polish from chipping when I scrub my fingertips into my head. The bristles feel amazing on your scalp — it makes wash day something to look forward to.”

gray silicone brush

Courtesy of Amazon

Heeta Hair Shampoo Brush $6.78 Buy Now

Grown Alchemist Hand Wash

My love for fancy hand soaps has been well documented, but sudsing up with this extremely soothing, aromatic gel from Grown Alchemist is one of my favorite daily moments. Its blend of skin-calming phyto-actives, like Tasmanian pepper, sandalwood, aloe and chamomile, work together to calm compromised or easily irritated skin. A generous dose of coconut oil nourishes the skin without disrupting its natural pH balance for a perfect cleanse every time.

Editor testing and review notes: Calling this hand soap a “soft gel” seems like an oxymoron, but if you know, you know. Throughout Covid as well as the winter months, my hands never once dried out or became chapped while using this soap, but still had that squeaky-clean feeling. And the light citrus scent is a joy and subtle enough for all seasons.


Grown Alchemist Hand Wash $40 Buy Now

Mason Pearson Sensitive Boar Bristle Hair Brush

We can’t overstate the importance of a quality hair brush suited to your specific type and texture. Britney Williams, the West Coast Manager of Education at Bumble and bumble is a diehard Mason Pearson devotee. “I like the idea of boar bristles mixed with nylon in this brush because they help detangle and smooth,” she says, adding that they’re the healthiest type of brush for your hair. “Boar bristles will help de-frizz as you’re blow drying and it encourages shine.”

Editor testing and review notes: Yes, it’s a lot to spend on a hair brush, but they are designed to last a lifetime (I’ve been using mine since high school). The boar bristles are bendy to move with hair but still stiff enough to detangle knots. My hair looks noticeably shinier when I use it and the bristles also offer a nice scalp massage while you brush.


Mason Pearson Sensitive Boar Bristle Hair Brush $225 Buy Now

Edward Bess Perfect Line Everytime Eyeliner 

The product name says it all and it’s not a lie, which is not surprising considering the source — Edward Bess, the makeup artist Oprah and Jennifer Aniston have on speed dial. In fact, Oprah even included his lipstick on her Favorite Things list, but if your eyes are the feature you love to play up, it doesn’t get any better than this luxuriously rich, deep inky black gel that effortless glides across lids in one long, clean line. 

Editor testing and review notes: Whether I want to wear a clean line or a smokey, smudged eye, this is my go-to that I save for special occasions or when I want to look and feel like a million bucks. For the smoky effect, use the pointed sponge on the opposite end of the want to slightly mussy up the color on the lid for a sultry, diffused look.


Edward Bess Perfect Line Everytime Eyeliner  $41 Buy Now

Therabody Theraface Pro

This device is for you if you’re ready to invest in a face tool but don’t know where to start. Yes, it’s pricey, but the tool comes with six attachments so that you can rig it for light therapy, microcurrent, deep cleansing, and facial massage (a gentler version of the percussive therapy found in traditional Theraguns). Hot and cold attachments are sold separately, but you’ll want to go all in. The cooling tip acts like a cryo facial tool by staying icy as you glide it on your complexion. To learn more about the device, read our full review.

Editor testing and review notes: “If you’re a fan of facial tools — or immediate gratification and results — it’s worth splurging for this multi-functional facial device. With massage, hot and cold therapy, microcurrent, and light therapy attachments, it’ll be one of your most prized possessions”

white face tool

Courtesy of Amazon

Therabody Theraface Pro $395 Buy Now

Peter Thomas Roth Cucumber De-Tox Hydra-Gel Eye Patches

The best sheet masks target skin concerns in a matter of minutes. Eye patches work similarly, sealing active ingredients onto your skin to aid the absorption, and therefore, the efficacy, of those skin-improving powerhouses. Peter Thomas Roth’s Cucumber De-Tox Hydra-Gel Eye Patches wake up tired under eyes with refreshing cucumber and aloe. And they’re safe for sensitive skin.

Editor testing and review notes: “Puffy, dry under-eye skin is no match for these cool and calming gel patches. If I’ve had a rough week — or a long night of drinking with little-to-no sleep — I’ll place these bad boys on while getting dress for work and no one will be able to tell by the time I arrive at the office. Plus, they’re fun to use for a night of self-care at home.”

under eye patches in container

Courtesy of Amazon

Peter Thomas Roth Hydra-Gel Eye Patches $55 Buy Now

U Beauty Resurfacing Compound

This buzzy brand from influencer Tina Craig has caught the attention of editors, celebrities and beauty aficionados alike and the chatter around the Resurfacing Compound is never-ending. This gel-serum is loaded with a list of actives that seems to go on and on to improve skin tone and texture — fast. In fact, clinical studies showed that skin brightness had an average of 16 percent improvement after 30 days and 5 percent improvement after just one use. If you’re looking for a miracle in a jar, this just might be it.

Editor testing and review notes: When a product boasts it can do more than one thing, I’m instantly skeptical. My perspective is that if you’re doing many things at once, odds are that you’re not doing any of them well. Yet, I stand corrected and humbled. The Resurfacing Compound lightened my acne scars, minimized blackheads and actually improved my skin texture in a serious way. It’s also allowed me to scale way back on other acids and exfoliants for a more streamlined routine.


U Beauty Resurfacing Compound $88 Buy Now

Noble Panacea The Brilliant Radiant Resilience Moisturizer

There are times that require a complexion to look nothing less than brilliant. Say, a NYFW runway show, for instance, like Jonathan Simkhai’s models, or your wedding day. For these special times, a very special skin care product is needed and that product is Noble Panacea’s The Brilliant Radiant Resilience Moisturizer. There are many reasons to believe in this product, both visible and that which are working underneath the surface. Skin appears instantly luminous and plump, while the brand’s proprietary technology is working at the cellular core to ensure a healthy, youthful glow.

Editor testing and review notes: Each mini pack of daily moisturizer feels like a luxurious experience to apply and somehow the lightweight texture sinks deep into pores for a deeply moisturized and supple finish. My makeup always looks next-level amazing when I apply it after using this product.


Noble Panacea The Brilliant Radiant Resilience Moisturizer $215 Buy Now

EltaMD UV Daily Broad Spectrum SPF 40

Even on cloudy days, UVA and UVB rays pose a danger to our skin and can cause irreversible damage if not protected against. The trick for everyday SPF usage is to find a sunscreen you actually enjoy putting on, and any EltaMD formula is delightful. But this UV Daily is especially convenient as it provides both serious hydration (boosted with hyaluronic acid) and broad-spectrum UV protection. This sunscreen-meets-moisturizer has over 12,000 reviews, which is incredible for the oft-overlooked category of sun protection. One reviewer purchased this after it was recommended to her by her dermatologist, noting that the formula is “pricey, but worth it,” as it “disappears on [her] face and doesn’t look chalk.”

Editor testing and review notes: This is a daily staple in my skin care routine and I never leave the house without slathering it all over my face, neck and tops of my hands.

EltaMD UV Daily Broad Spectrum SPF 40

Courtesy of Amazon

EltaMD UV Daily Broad Spectrum SPF 40 $30 Buy Now

Laneige Lip Sleeping Mask

The gold standard of leave-on lip masks, this Laneige treatment delivers intense moisture and antioxidants while you sleep (or any time of the day). The special intensive-care mask can be a savior for dried-out or chronically dehydrated lips. It was also one of the most popular beauty products during Amazon Prime Day 2022. 

One reviewer notes that she suffered for years with severely chapped lips to no reprieve until she tried Laneige’s thick salve. “Immediately after putting this product on, I knew my search was over,” the reviewer writes. “And by day two, I knew I would be a customer for life. I highly recommend this product for soft, chap-free lips.”

Editor testing and review notes: One editor on the WWD Shop team uses this beauty product ever single night for his dry, chapped lips and has seen a noticeable difference when he wakes up in the morning. 

Laneige Lip Sleeping Mask

Courtesy of Amazon

Laneige Lip Sleeping Mask $22 Buy Now

Paula’s Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant

Any product by Paula’s Choice is worth its weight in salt, but this bestselling, viral liquid BHA exfoliant is at a whole different level. Beta hydroxy acid (BHA and also known as salicylic acid) is the one-size-fits-all solution to unclogging and clearing pores, making it the perfect for treating blackheads and acne. Yet rather than scorching the surface of the skin like most exfoliants, this formula is still gentle and non-abrasive, and it can also help with the overall appearance of redness, enlarged pores and fine lines. “If I could give it 100 stars, I would,” one reviewer says. “It’s seriously changed my life.”

Editor testing and review notes: “If you’re looking to exfoliate your skin without roughing it up, this is the product you need in your routine. It’s particularly great for combination skin types; it has a way of tamping down oiliness without exacerbating dry spots.”

Paula’s Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant

Courtesy of Amazon

Paula’s Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant $11 Buy Now

Supergoop! Unseen Sunscreen

Find that most sunscreens leave a white cast behind? Try this innovative clear gel formula from Supergoop!, which acts as a makeup primer, too, imparting a velvety finish. The broad-spectrum SPF 40 not only protects from both UVA and UVB rays, but also blue light emitted from phones and computers. “It leaves absolutely no trace on the skin and is really comfortable to wear, one reviewer writes. “I love that it smooths out my skin texture and provides a slight glow, so it’s great as a primer as well. Definitely recommend getting this, it’s worth the hype.”

Editor testing and review notes: This is the sunscreen for people who hate sunscreen. It has no scent, doesn’t feel “goopy” and it is completely transparent. I’ve even gotten my ever-picky boyfriend to start wearing it while we’re at the beach or playing soccer.

Supergoop! Unseen Sunscreen

Courtesy of Amazon

Supergoop! Unseen Sunscreen $34 Buy Now

iS Clinical Cleansing Complex

Have you checked out Amazon’s Professional Beauty section? The well-curated and certified authentic category highlights professional, often dermatologist-created brands that traditionally could only be found in dermatology offices and spas. Among the selection, you’ll find a variety of brands that pros rely on, like iS Clinical, Glytone, Obagi and more. Speaking of really well done, this iS Clinical cleansing gel is a dream for any and all skin types. It simply cleanses the skin effectively, without stripping the natural barrier and drying out essential oils, which is a task many cleansers cannot accomplish.

Editor testing and review notes: “Unlike many gel cleansers, this one feels amazingly hydrating on the skin. You might need two passes to fully remove waterproof makeup or full-coverage face products, but it’s worth it.”

iS Clinical Cleansing Complex

Courtesy of Amazon

iS Clinical Cleansing Complex $45 Buy Now

Tatcha The Dewy Skin Cream

Tatcha is a celebration of Japanese beauty, and this bestselling Dewy Skin Cream is a celebration for your skin. It’s one of the softest, most hydrating and universally beloved moisturizers you’ll ever try. The rich, antioxidant-packed formula is ideal for anyone and everyone, but particularly those with drier skin or in harsh, colder weather. “I’ve tried so many other face moisturizers and this is by far the best ever,” one reviewer says. “It’s worth the price.”

Editor testing and review notes: “Tatcha’s Dewy Skin Cream is a heavenly, lightweight solution to hydrate dry skin without that heavy, overly creamy feel. Say hello to healthy glowing skin!”

Tatcha The Dewy Skin Cream: Rich Cream

Courtesy of Amazon

Tatcha The Dewy Skin Cream: Rich Cream, $68 Buy Now

Eau Thermale Avène Thermal Spring Water

For over 270 years, Avène has perfected its formulas to cater to sensitive skin. And the brand’s famed Thermal Spring Water is what it’s known best for. Not your average water, this version has a proprietary postbiotic ingredient that is biotechnologically extracted from Aquaphilus Dolomiae, a unique bacteria found exclusively in Avène Thermal Spring Water. This thermal spray can restore the skin’s barrier, while also calming and soothing skin. The spray has over 7,000 positive reviews on Amazon, too, many of which mention how ideal the formula is for all skin types, but particularly those that are more sensitive. In fact, it’s even ideal for the most sensitive skin: eczema.

Editor testing and review notes: “This water spray is a must for those who have dry skin — mist it before applying hydrating serums for a boost of moisture. You can also use it to lightly dampen a makeup sponge before applying makeup.”

Eau Thermale Avene Thermal Spring Water

Courtesy of Amazon

Eau Thermale Avene Thermal Spring Water $14  $10 Buy Now

La Roche-Posay Toleriane Hydrating Gentle Cleanser

A gentle cleanser is an absolute necessity, and La Roche-Posay’s Toleriane Hydrating Gentle Cleanser is among the best. It cuts through oil and makeup while still being super gentle and nourishing to the skin. Nearly 16,000 reviewers love this cleanser, too. “Exactly what skin needs to not grow acne or harbor bacteria,” one review writes. “Non-foaming, which you get used to. Rinses very easily. A new Holy Grail cleanser.”

Editor testing and review notes: “There’s so much to love about this cleanser — it makes your skin feel soft to the touch, it’s easy to dispense, and you get a massive amount of formula inside the container.”

La Roche-Posay Toleriane Hydrating Gentle Cleanser

Courtesy of Amazon

La Roche-Posay Toleriane Hydrating Gentle Cleanser $16 Buy Now

Klorane Dry Shampoo with Oat Milk

50 years after Klorane launched the world’s first dry shampoo, the brand created this iconic oat milk version. The award-winning dry shampoo still functions as a classic Klorane dry shampoo by eliminating oil and dirt and adding volume and texture, but this version includes organically harvested oat milk for an ultra-gentle and scalp-soothing experience. It’s ideal for those with more of a sensitive scalp who find traditional dry shampoos irritating.

Editor testing and review notes: “This dry shampoo, unlike many others, doesn’t make your hair feel stiff, brittle, or sticky. It’ll refresh your hair without weighing it down or irritating your scalp.”

Klorane Dry Shampoo with Oat Milk

Courtesy of Amazon

Klorane Dry Shampoo with Oat Milk, $20 Buy Now

Hero Cosmetics Mighty Patch Surface

This bestselling version of Hero Cosmetics’ Mighty Patch Surface with over 84,000 reviews has acne quaking in its boots. The Hero Cosmetics zit patches are designed to work particularly well, as they’re made to have 50% more pure medical-grade hydrocolloid than other brands, allowing them to shrink a zit in mere hours. “I do not claim to understand the science behind these tiny miracles, but they have changed my life,” one reviewer writes.

Editor testing and review notes: “If you struggle with breakouts, you must keep these patches in your pimple-fighting toolkit. The bandage-sized patches can cover standalone blemishes or clusters of them.”

Hero Cosmetics Mighty Patch Surface

Courtesy of Amazon

Hero Cosmetics Mighty Patch Surface $17 Buy Now

Honest Beauty Crème Cheek Blush

This talc-free blush from Honest Beauty is incredibly creamy and super buildable. It’s perfect for summer days as it stays on super well and would be ideal for both minimal or dramatic makeup looks. “Melts onto moisturized skin, but doesn’t disappear, for a natural flushed look,” one shopper comments.

Editor testing and review notes: “You can’t go wrong with this budget-friendly blush. The formula is creamy but doesn’t look greasy, even on steamy days. Apply it with a brush for a diffused effect or build it up with clean fingertips for more color payoff.”

Honest Beauty Crème Cheek Blush

Courtesy of Amazon

Honest Beauty Crème Cheek Blush $15  $10 Buy Now

Omorovicza Midnight Radiance Mask

Hailing from Budapest, the spa capital of the world, comes the luxury Hungarian skin-care brand Omorovicza. This brightening, overnight face mask from the label is packed with salicylic acid and sand lily extract, and practically melts into skin. You’ll wake up to a smoother, more radiant complexion that has a remarkable reduction in dark spots and discoloration.

Editor testing and review notes: “This face mask is an investment, but it’s one to keep on hand for special occasions. The do-it-all formula makes my skin brighter and less congested overnight.”

Omorovicza Midnight Radiance Mask

Courtesy of Amazon

Omorovicza Midnight Radiance Mask $125 Buy Now

SkinMedica TNS Serum

This is the serum for you if you’re struggling with fine lines, wrinkles or dark spots. SkinMedica’s serum contains natural growth factors that help the skin cells regenerate rapidly. And it’s also super gentle and soothing. One reviewer notes that her doctor told her that “all the top doctors and aestheticians recommend this product and it’s the one that he and his staff all use.”

Editor testing and review notes: “I love a good face serum, but this one has to be one of my top favorites. Is it the cheapest option on the market? No, but it’s one of the most effective — you get what you pay for. SkinMedica, take all my money!”

SkinMedica TNS Essential Serum

Courtesy of Amazon

SkinMedica TNS Serum $281  $238.85 Buy Now

Korres Greek Yoghurt Probiotic Superdose Face Mask

In addition to Greek yogurt, which contains probiotics, this Korres formula has aloe leaf extract, which is rich in Vitamins A and B, and folic acid. It also contains rice extract, which works to soothe irritated skin. “Soft and gentle on my skin,” one reviewer writes. “I have very sensitive skin also, and it didn’t bother it at all.”

Editor testing and review notes: “If you’re looking to calm an irritated complexion, this mask will be your savior. I use it when I’m experiencing redness or sensitivity from my prescription retinol, and it makes a massive difference by comforting my skin.”

KORRES Greek Yoghurt Probiotic Superdose Face Mask

Courtesy of Amazon

Korres Greek Yoghurt Probiotic Superdose Face Mask $49  $36.75 Buy Now

DHC Deep Cleansing Oil

DHC’s gentle cleansing oil is a cult-favorite, and for good reason: It leaves your face feeling squeaky-clean without making it feel dry. With over 10,000 reviewers, this OG cleansing oil is a must-have. As with many cleansing oils, the trick is to apply it to dry skin, massage it in, add a few drops of water to the palms, gently massage it in again as it turns milky and then wash it off. “This is my favorite makeup remover and cleanser,” a reviewer notes. “It’s extremely gentle, yet highly effective.”

Editor testing and review notes: “An excellent oil cleanser that’s well priced. It’s fragrance free, and a little goes a long way, so this pump container will last you months.”

DHC Deep Cleansing Oil

Courtesy of Amazon

DHC Deep Cleansing Oil $28 Buy Now

Meet the Authors

Claire Sullivan is the Senior Beauty and Lifestyle Commerce Editor for WWD and Footwear News. She’s spent over five years researching, reporting on, and writing about the beauty industry for publications like Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She’s tested hundreds of products during her time as a beauty editor, so she’s well-versed in selecting the products that work like magic. Sullivan updated this story with new products she tested.

Adam Mansuroglu is the Director of Commerce for WWD and Footwear News, overseeing shopping content for both sites. The Brooklyn-native has written and edited countless fashion and beauty stories for publications such as Cosmopolitan Magazine, Men’s Health Magazine, Out Magazine and more for over 12 years. Mansuroglu contributed his product testing notes to this guide of the best Amazon beauty products.

https://wwd.com/shop/shop-beauty/best-amazon-beauty-products-1234974624/ 41 Best Amazon Beauty Products 2023 – WWD


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