Advice RTW Spring 2024: Review, photos – WWD

Advisry designer Keith Herron built his streetwear label into a hub for arts and culture, and his spring 2024 collection continued that mission.

Herron’s collection, his tenth since launching the brand in 2014, was inspired by his love of film, with a particular focus on Technicolor films from the ’30s to ’50s. The designer implemented this inspiration in a variety of ways, such as starting the collection with styles in black and white, then moving on to looks in red, blue and yellow, and also referencing the wardrobe of Natalie Kalmus, the head of the Technicolor Art was the department for films of those years.

“I was really drawn to it because it marked a period of film that was a turning point and showed what film would become and what film is today,” he explained. “It felt like it embodied the point I was at in my career since this was the first show. But I’ve also been doing this for 10 years, so it feels like the moment for Advisry to come into color.”

With each collection, Herron has evolved his brand’s design codes – for example, introducing tailoring and womenswear – and this continued into spring. Herron presented his own take on suiting, with boxy jackets with blunt shoulders and white pinstriped suits complemented by gold hardware and chains.

Herron also took a cue from the costumes of Technicolor films and created a wide range of tweed separates, which he highlighted as key pieces. Combining the tailored pieces with his signature streetwear, the designer created colorful tracksuits, embellished jeans and graphic tees, all of which showcased his range and ability to evolve Advisry.