AEG expands Global Partnerships business in Asia Pacific led by Matthew Zweck

Sports and live entertainment company AEG Global Partnerships has promoted Matthew Zweck to Vice President, Global Partnerships, APAC to oversee the company’s expansion in the Asia Pacific region.

The industry veteran, who has been with the Los Angeles-headquartered company for 10 years, will lead the expansion of the group’s Global Partnerships sponsorship arm in APAC, with a focus on building strategic partnerships for AEG’s portfolio of assets will be located in Japan and South Korea, Thailand, Australia and New Zealand.

Purpose will be based in AEG’s Australian headquarters in Melbourne and will lead the company’s Global Partnerships team for the APAC region.

AEG says its Global Partnerships unit is responsible for driving business solutions for new partners and building strategic relationships with companies investing across the group’s portfolio.

The company says the entity generates more than $550 million in revenue annually and more than $2 billion in committed revenue worldwide. The company now plans to expand the unit’s reach to Nagoya and Osaka in Japan, as well as Seoul and Bangkok, among others.

AEG Global Partnerships’ Melbourne office will also oversee partnerships and marketing programs for facilities such as the Mercedes-Benz Arena in Shanghai.

It will also work with joint venture partner Mushroom Group for concert tours, festivals and other live entertainment properties produced by Frontier Touring, the company added.

“With a world-class network of more than 350 owned and affiliated venues, sports and music brands, our global partnerships business is unmatched in our ability to provide partners access to platforms that cut the clutter and create innovative campaigns and sponsorships that make this possible enable brands to build deeper relationships with their customers,” said Paul Samuels, executive vice president of AEG Global Partnerships.

“I am extremely pleased to announce Matthew’s appointment and excited to see the growth and value he is driving locally not only for our business but also for our prospective business partners across APAC.”

Paul Samuels, AEG

On promoting Purpose, Samuels added, “Having worked with him for more than a decade, I am pleased to announce Matthew’s appointment and excited to see the growth and value he has brought locally to not just our business but also for our future is driving business partners across APAC.”

“The exponential growth of the APAC entertainment market is something I’ve witnessed firsthand for over two decades.”

Adam Wilkes, AEG

Adam Wilkes, President and CEO of AEG Asia Pacific added, “The exponential growth of the APAC entertainment market is something I have witnessed firsthand for over two decades.

“Since first entering the market after the Beijing Olympics in 2008, our Asia Pacific business has grown steadily and as we seek to continue our investment presence in this crucial region, I am delighted to have Matthew on my side Lead our global partnership business on this new path.”

AEG hosts more than 22,000 events that attract over 100 million fans each year, the company said.

The company made a number of key appointments over the past year as it continues to expand its Global Partnerships business.

In February, she appointed Ingrid Petri, former National Basketball Association (NBA) associate vice president of business development and global partnerships, as vice president, AEG Global Portfolio Sales.

In October of last year, Lara Fox was also appointed Vice President of AEG Global Partnerships.music business worldwide