‘Barbie’ and other hit films lead to surge in toy sales – Twin Cities

Red and green may be the traditional colors for the holidays, but this year Toyland will be ablaze with pink.


Care Bears.

Moosh-Moosh plush friends, miniature cats and pink slime.

The blockbuster hit film, starring Margot Robbie as America’s iconic doll, was not only a huge hit for Mattel, but it also helped boost sales for other toymakers offering something in Barbie pink.

“It’s always like that with toys,” said Julie Everette, co-owner of Whistle Whistle Stop Hobby and Toy Store in St. Clair Shores. “If they really love the movie, they want to immerse themselves in it.”

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