Bradley Cooper wore his Ellen boxers for Gigi Hadid

Photo: MMVV/Diamond / BACKGRID

The Ellen DeGeneres Show may be over, but his spirit lives on in the waistband of Bradley Cooper’s underwear. Last week, Cooper made a damp public appearance in New York as he walked around in the rain with his rumored new lady, Gigi Hadid. On the one hand, their walk together was notable because there were rumors in the tabloids that they were together. His boxer shorts, however, visible above the waistband of his low-slung sweatpants, bore the logo of Ellen DeGeneres’ family-friendly but allegedly toxic daytime talk show. Did I mention they were neon green?

For me, a woman who didn’t see much Ellen and therefore were unaware of the show’s merch practices, this news is both shocking and exciting. According to the Ellen Shop websiteThis woman has been running her own line of breathable organic cotton underwear for years, and she has a long list of A-list fans: The Iconic Ellen Boxers have adorned the nether regions of Will Smith, Colin Firth, Miley Cyrus, and Heidi Klum, to name just a few. As far as I can tell, most of these supposed followers received them as freebies while appearing on her showand were performatively asked to show them in the middle of the interview, which became one infamous gift gag. Considering how widely she distributed her signature panties, I have to wonder: How many of her former guests are currently out there secretly wearing Ellens under their expensive pants? If there are 100 people in a room, could 99 of them wear Ellen boxers? For example, if this room is the 2012 Academy Awards, yes.

However common or unusual these underpants are, it appears that Cooper has already pushed his product placement agenda further. On Monday, he and his favorite planes stepped out contributes Cashmere buttons worth $645 from Hadid’s knitwear brand. As for the make-of his boxers safely tucked under a pair of tasteful chinos? I think we can make an educated guess.

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