Brand new range in 700 Kroger stores across 10 states – and great news for customers looking for alternatives

A NEW range is set to launch in hundreds of Kroger stores nationwide to benefit shoppers who prefer an alternative.

Customers can purchase plant-based taquitos and a new gluten-free hemp burger.

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Kroger shoppers can indulge in authentic Southwestern-style taquitos at 700 stores.

The suggested retail price of the tasty treats is $7.99 for eight.

And the burger patty is made with hemp seeds, pea protein, and brown rice.

The products manufactured by Plant-based foodswill be found in the frozen aisles of hundreds of stores in Arizona, California, Colorado, Idaho, Illinois, Nevada, New Mexico, Oregon, Utah and Washington.

Braelyn Davis, CEO and co-founder of Plant Based Foods said, “We are introducing consumers to hemp as a superfood protein by offering our plant-based meats in coveted and familiar formats like taquitos.

“Consumers are looking for convenient plant-based options that they can easily heat up for a quick snack or meal, and we’re delivering.

“We’re excited to partner with Kroger to bring our Hemp Edibles, which are better for you and better for the planet, to shoppers across the western region.”

Kroger recently launched its “New Product Spotlight” on its website to simplify the shopping experience for customers.

The useful addition to their online hub shows which items are hitting the shelves of their stores for the first time.

It gives shoppers the ability to view new popular products without having to trawl through pages and pages before making a decision.

The spotlight also entices people to buy by listing all possible introductory offers.

You can see for yourself by selecting Discover from the menu, then New Arrivals.

Kroger customers are then greeted with a variety of new products to choose from, as well as seasonal suggestions for your shopping list.

It’s accompanied by an inviting caption that reads, “With over 1,000 newly arrived items, you’re sure to find a new favorite.”

The US Sun revealed how some Kroger shoppers were furious after the retailer discontinued the Private Selection mocha espresso drink.

One Twitter user said, “Kroger has stopped making these and every day I’m overcome with anger.”

The supermarket giant has also discontinued several products including apple jelly and a popular lemonade drink.

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