NEW STAR: To further develop its connection with Hollywood stars, Brioni has brought on actor and producer Glen Powell to direct its latest campaign.
Dedicated to the bespoke service area of the Rome-based menswear brand’s Fall 2023 collection, the cinematic black and white images were shot in Los Angeles by photographer Gregory Harris, who reprized his role as cinematographer for the fashion house.
The Austin, Texas-born actor most recently played the role of pilot Lt. Jake “Hangman” Seresin. He previously landed roles in films such as Hidden Figures, Everybody Wants Some, and Expendables 3.
Later that year he will star alongside Euphoria star and fashion favorite Sydney Sweeney in Anyone But You, a romantic comedy directed and co-written by Will Gluck.
The Brioni campaign features the actor in tailored garments and in different interpretations of the brand’s fashions – from elegant, as seen in a three-piece suit and tie, to casual and relaxed, as in a gray suit with a tie a simple t-shirt is worn.
A behind-the-scenes look at how Powell enjoys Brioni’s bespoke service. His measurements were taken by one of the brand’s tailors to create a bespoke suit that said ‘Brioni for Glen Powell’.
Though he hasn’t been named Brioni’s ambassador, Powell is following in the footsteps of Hollywood stars who have had ties to the Italian men’s luxury label. These include Jude Law and his son Raff, who were named House Ambassadors in 2022; Brad Pitt; Pierce Brosnan; Anthony Hopkins and Samuel L Jackson.
Kering, then called PPR, acquired Brioni in 2011 from the descendants of the company’s founders, Nazareno Fonticoli and Gaetano Savini. – MARTINO CARRERA
MATERIAL GIRL: Mia Regan, the London-born model and TikTok star, is the face of jewelry brand Missoma’s new Glamorous collection, featuring 38 pieces in black enamel, gold and silver.
The collection includes dangling earrings, stud earrings, chain links and statement rings.
“I am very excited to be working with Missoma on this campaign. When we had the first briefing, they wanted it to be really personal, and I felt like they really understood me,” Regan said.
“The process was very interactive and collaborative, personal and authentic. All sets were fantastic. The collection is something I would wear every day,” she added.
Regan worked with Missoma founder Marisa Hordern to brainstorm and figure out what the final collection would look like.
Last year, the model and TikTok star collaborated with Victoria Beckham, mother of her boyfriend Romeo Beckham, on a vintage denim-inspired collection.
“Missoma and I have been in a long-term relationship, so there is synergy. We just get along. I love every collection. I love the pieces, I wear them all the time. “This collaboration just feels right,” said Regan.
The Glamorous collection is made from 100 percent recycled materials, from 18k gold vermeil to sterling silver.
Since founding the company in 2008, Hordern’s strategy has been to stay close to their Millennial and Gen Z audiences, build long-term relationships with influencers and collaborators, and move with the cycles of the economy.
Still, Missoma remains popular with customers who can afford much more expensive jewels, including the Duchess of Cambridge, Emily Ratajkowski, Gigi Hadid, Tommy Dorfman and Billie Eilish. — HIKMAT MOHAMMED
VERY BRITISH: For Dunhill, the objects of the past guide the present moment.
The British brand’s Autumn 2023 campaign, a Jaguar E-Type, wooden chair with leather seat, silver cutlery and a pair of cufflinks are juxtaposed with Dunhill’s fashion offerings of a double-breasted velvet blazer, bronzed orange wool coat, pinstriped shirt, brown aviator jacket, leather bags and a statement red knit sweater.
The clear images take a close look at Dunhill’s English eccentricity and sophistication.
“The Fall 2023 campaign celebrates the House hallmarks of innovation, English style and British excellence,” said CEO Laurent Malecaze.
“Once again we see a collection of pieces that combine to create an exquisite, all-occasion wardrobe and elevated luxury leather goods and objects for today’s Dunhill man,” he added.
While changes are imminent for the 130-year-old brand, its focus remains on its British identity.
In April, WWD broke the news that Dunhill had appointed Simon Holloway as the new creative director.
Previously, he was creative director of James Purdey & Sons, which, like Dunhill, is part of Compagnie Financière Richemont.
Holloway succeeds Mark Weston, who retired as Dunhill’s Chief Creative Officer in late 2022 after more than five years with the brand. He left the company shortly after taking over as CEO of Malecaze, who is setting a new tone at Dunhill.
At the time, Malecaze said that Holloway’s “creative energy, coupled with his decades of luxury experience, will be instrumental as we continue to evolve and expand our House’s iconic codes in the context of today’s consumer.”
“Simon’s sense of quality and craftsmanship, along with a clear understanding and appreciation of the Dunhill DNA, will ensure we continue to innovate through timeless, purposeful and relevant products,” he added.
Holloway described the House’s founder, Alfred Dunhill, as “a pioneer, an innovator and one of the most influential British tastemakers of the 20th century.” powerful inspiration.” – HM
https://wwd.com/business-news/media/brionis-new-star-mia-regan-and-missoma-dunhills-british-classics-ads-1235785564/ Brioni’s new star, Mia Regan and Missoma, Dunhill’s British classics – WWD