Car salespeople will be replaced by AI as digital showrooms reach the metaverse

KIA and Fiat have launched digital Metaverse dealer showrooms to allow customers to search for cars from the comfort of their own homes.

The two car manufacturers are among the first organizations to justify the use of the sales platform in their company.

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The Fiat Metaverse Store was first unveiled in January at the Consumer Electronics Show (CES) in Las Vegas. axios reports.

The platform was developed jointly with Microsoft and the software company Touchcast.

In the Fiat Metaverse Store, buyers do not need any special hardware such as a virtual reality (VR) headset.

Everything that Fiat’s Metaverse Store offers is accessed through Microsoft Teams.

Microsoft Teams is similar to Slack in that it offers office chat, video conferencing, file storage, and application integration.

A Fiat Metaverse store will be equipped with a Fiat Genius that can answer a shopper’s questions in real time.

These answers are pre-recorded videos and more complicated questions are routed to a human.

Touchcast CEO Edo Segal told Axios: “[This shopping experience is similar to how] A human salesman would meet you at a car dealership and you would ask him a question and he would say, ‘Let me show you,’ and he would walk over and open the door.”

Fiat’s Metaverse dealerships are limited to Italy and plan to expand to other markets soon. NFT Gators reports.

Kia’s virtual showroom is currently exclusive to Germany and is operated by the leading business metaverse platform Engage.

Kia’s Metaverse dealership is available on mobile or desktop, but says it’s best experienced with a VR headset The week.

Through digital avatars, Metaverse Kia buyers can walk through a virtual showroom, interact with vehicles, view service bays and get their questions answered.

These responses come from a clickable link that directs a consumer to Kia’s website.

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