Good American Drops Capsule with Gabriella Karefa-Johnson from Vogue – Sourcing Journal

Good American aims to achieve maximum style with minimum effort for its latest capsule collection with Gabriella Karefa-Johnson, Vogue’s global fashion editor.

The Los Angeles-based premium denim brand — co-founded by Khloé Kardashian and Emma Grede — released its Good Uniform collection of must-have pieces last week.

Styled and curated by Karefa-Johnson — who also co-designed Target’s Future Collective collection earlier this year — the capsule takes an elevated and elegant approach to minimalist clothing, according to the brand, which is inclusive of all sizes.

“Our Good Uniform collection features essential garments designed for every woman and body type to create a strong wardrobe staple. We are delighted to collaborate with Gabriella Karefa-Johnson for this special capsule collection,” said Grede. “Gabriella is such a force in the fashion industry and we know our Good American customer will love how she incorporated her styling expertise into the Good Uniform collection. [helping] They create core looks that feel sexy and powerful.”

Notable pieces in the 47-piece collection include a denim trench coat and maxi skirt, faux leather flared pants and casual knee-high denim boots. Completing the collection is a range of essentials including a white button-down shirt, tank tops, short-sleeve bodysuits, sweatshirts and jeans in a variety of styles including skinny, slim, wide-leg and more.

“Good American has always been a brand that has served me in ways that other brands have not. I love being able to access different shapes, silhouettes, washes and finishes to complement my wardrobe with things that make me feel good and look great,” said Karefa-Johson. “Working with Good American to curate what this uniform collection could represent for so many different types of women was very special.”

The Good Uniform collection is priced at $39 to $349 and includes sizes 00 to 32 for skirts and jeans and XS to 5XL for tops, leggings and jackets. It’s now available on Good American’s website.