Jeff Bezos, what are you doing here?

Photo: Paul Morigi/Getty Images

Every NYFW show features the usual slew of Fashion Week mainstays like Delaney Rowe, Rachel Sennott and Jeremy O. Harris – but LA-based label Staud’s return to NYFW also included… lots of men in suits? Jeff Bezos was there too.

Staud’s Sarah Staudinger is the same designer who gave us an amazing Fashion Week moment two years ago: Larry David covered his ears in the front row and looked visibly uncomfortable. It was possible The The greatest Larry David moment of all time. Bezos, on the other hand, seemed visibly very happy to be sitting next to his fiancée Lauren Sánchez. And why shouldn’t he be? He spent the summer on his mega yacht, took hot photos and was an Instagram friend.

The show itself was ’90s-inspired and featured fresh-faced models dancing and twirling down the runway in ballet flats and maxi skirts.

While Bezos isn’t a regular fixture at NYFW shows, he’s no stranger to going to big, spectacular, photograph-taking events like Coachella and, most recently, Beyoncé’s Renaissance World Tour with the Kardashians. So it’s not a big problem that he’s in town. But the real question is: Why was he with Staud? He and Sánchez may have been guests of designer Sarah Staudinger’s husband, Ari Emanuel. Or maybe Sánchez, who shared one photo with a few friends and attendees in her star-studded Staud dress, is a fan of the brand. Or the duo just couldn’t let Kymothée be the only couple everyone is talking about at NYFW.

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