Lil Yachty Partners With Whatnot To Give Away Rolling Loud Sneakers 2023 – Sourcing Journal

Sneakerheads should keep an eye out for Lil Yachty’s sneakers at this weekend’s three-day hip-hop festival Rolling Loud in California, where they’re being given away to one lucky fan.

Lil Yachty, DJ Scheme and KO from Atlanta-based sneaker community ATATF – in partnership with Rolling Loud – will be hosting a livestream today at 8:30pm ET via livestream shopping platform Whatnot. During the live stream, they are giving away VIP tickets and traveling to Rolling Loud California for one winner. The winner not only meets the rap star, but also gets his sneakers worn on stage after his set. Lil Yachty is scheduled to take the stage on Saturday.

Lil Yachty, a well-known sneakerhead with one of the most respected celebrity collections, will also reveal the sneakers he will be wearing on stage during the Whatnot live stream.

Aside from the initiative with Lil Yachty, the Whatnot live stream will also feature limited-edition Rolling Loud 2023 preview items including tracksuits, necklaces and more.

In 2016, Lil Yachty — a then 18-year-old rising rap star — spoke to FN about his personal style and must-have kicks. He also shared information about his very first couple.

“The first pair of Jordan shoes I remember was a fake pair of Jordan 7s – they were black and purple. Everyone in Atlanta had fakes. I was about 7 years old at the time, but looking back now I know that colorway was never made,” Lil Yachty told FN.

Whatnot is a live stream shopping platform with 100+ different categories including trading cards, comics, fashion, sneakers and more. Last year, Whatnot said in a statement that more than 100 vendors sold over $1 million worth of goods via livestreams. This work featuring Lil Yachty and Rolling Loud is the latest in a series of whatnot activations with artists. Previous initiatives include Post Malone challenging a fan to beat him in Magic: The Gathering for a chance to win a $100,000 prize.