Mary J. Blige arrived at the MCM store in SoHo, New York on Wednesday to toast her label Sun Goddess Wines alongside one of her favorite fashion brands, MCM. The event took place before the official start of New York Fashion Week.
“Sun Goddess Wines is a part of me and an extension of me,” Mary J. Blige told WWD. “The world of wine is so connected to hip-hop and fashion because music and fashion are two industries that are always celebrating something. Whether you are a fashion designer or a music artist, whenever you have a new creative idea or a new project, you want to celebrate and we celebrate with wines and spirits.”
The Grammy-winning singer wore a black corset tank top mini dress for the soiree. Blige, who is known for always accessorizing, accessorized with hoop earrings, a watch, several bracelets and several necklaces.
Blige founded Sun Goddess Wines in 2020 in collaboration with Italian winemaker Marco Fantinel. The singer told WWD she wanted to host this event so close to New York Fashion Week in collaboration with the fashion brand because “MCM has been present in hip-hop culture since I was a teenager.” Artists from Heavy D to KRS-One wore MCM before we even knew the brand would be as big as it is today. I remember when I was younger, everyone in hip-hop and R&B was dying to get their hands on an MCM track. Now here we are with tons of MCM products.”
“This event with Mary J. Blige is a wonderful next step in reconnecting with our heritage,” said Ariana Milton, managing director of the Americas at MCM. “MCM is in an exciting new moment of momentum in a different, more elevated way. Mary J. Blige is part of our very important backstory. It is so important to relive these historic moments in a different, exciting and sublime way. cindy [Crawford’s] The last campaign was a way we celebrated, and now we have this event with Mary J. Blige. Their passion for the brand and their desire to be part of the MCM movement says everything about our legacy and where we are going.”
https://wwd.com/pop-culture/celebrity-news/mary-j-blige-sun-goddess-wines-mcm-1235789361/ Mary J. Blige Dons Little Black Dress to Toast Sun Goddess Wines & MCM – WWD