Okhtein launches fine jewelry – WWD

Okhtein, the popular Egyptian accessories brand co-founded by sisters Mounaz and Aya Abdelraouf, is expanding into fine jewelry and launching its first collection of 18k gold and gemstone pieces.

“It was a natural progression; We’ve worked closely with brass artisans for years and were curious to work with a more precious metal like gold,” Aya Abdelraouf explained about entering this category.

Mounaz Abdelraouf added: “We are both jewelers at heart and we keep reinventing our bag hardware as statement jewellery.” When designing our handbags, we’ve always started with the brass hardware and that’s pretty much why the hero of every Okhtein- Bag the metal fittings are.”

The debut collection is inspired by the “sisters’ organic relationship,” the duo said, and their intricate details and diverse cultural and historical influences. The mix of rings, earrings, bracelets and necklaces is embellished with diamonds, black diamonds, semi-precious stones, rubies, sapphires and emeralds.

The co-founders see their brand evolving on a larger scale with an identity, style and vision that transcends categories. “The next chapter is to fully focus on a complete portfolio of accessories; The addition of fine jewelry somehow rounds it off. Our goal is to expand the brand regionally and internationally. Therefore, expect more activations and pop-ups in key cities,” said Aya Abdelraouf.

The first pieces of jewelry will cost between US$500 and US$3,500 and will be available in retail outlets worldwide this fall.