Puma Partners With Palomo Spain For Surf-Inspired Capsule Collection – WWD

SURF’S UP: It’s time to dive into summer for Puma, who have teamed up with Palomo Spain for a surf-inspired capsule collection, which launches on Saturday.

Comprising ready-to-wear, shoes and accessories, the line is about “the idea of ​​a dream summer,” said Alejandro Gómez Palomo, the Spanish brand’s founder and creative director.

The “sexy, slightly older surfer and skater boy” character, which the designer recalls from his younger days on the beach at Tarifa, a well-known wind sports destination in southern Spain, inspired him to “identify and create a new idea of ​​a create surfers or street skaters looking out of the prism [his] own little universe.”

Gómez Palomo cited Bruce Brown’s documentary The Endless Summer and Stacy Peralta’s Dogtown and Z Boys as visual references for a gender-biased lineup that includes sheer mesh tees resembling rash guards, tees with dreamy prints, and baggy Pants that open into board shorts.

A palette of soft pinks, blues and greens continued to evoke the surf culture of the 1960s and 70s, as well as the laid-back vibe that emerged in the 2000s.

“Surf culture was a perspective that Puma had never really taken before. Filtered through Palomo Spain’s soft, couture-inspired lens, it immediately took on an exciting, innovative perspective. It just made so much sense,” Nils Moersch, Puma’s global creative director for apparel, said in a statement.

This is the second collaboration for the Spanish designer and Puma, following a football-inspired capsule collection that took inspiration from ’70s football stars and their glamorous lives off the pitch to create a retro take on team sports gear.

The capsule will be available from Saturday on the Puma and Palomo Spain e-commerce platforms, as well as in select Puma stores and retailers worldwide. It will retail between €45 for a reversible printed bucket hat and €225 for a lightweight blouson. The Slipstream Lo sneaker and the matching slip-on version cost 150 euros and 140 euros, respectively.