SAN DIEGO – The name, crest and colors of San Diego’s new Major League Soccer (MLS) team were unveiled to thousands of fans at a presentation at Snapdragon Stadium on Friday.
San Diego FC will be the name of the 30th team in the professional soccer league, officials said in a press release.
“When we say San Diego, that includes the entire region, including all 18 cities in San Diego County as well as the cross-border communities in Mexico. “San Diego has a rich sports history, a deep talent pool and has long been considered the heart of soccer development in America,” the team said.
The “FC” in San Diego FC represents “a soccer club” that competes on the global stage in world soccer, while the term “Club” symbolizes the club’s owners, players, employees, partners, fans and supporters, it said release.
The team’s colors are Chrome and Azul. Chrome symbolizes “San Diego’s spirit of excellence and cutting-edge innovation,” while Azul “highlights San Diego’s deep connection to the Pacific Ocean and our daily enjoyment of clear blue skies,” officials described.
The team’s crest, known as “The Flow,” consists of 18 interwoven lines, according to the organization. It is a tribute to the 18 communities in San Diego County.
“The flow symbolizes how we achieve excellence while embracing San Diego’s unique rhythm of life,” the team said.
At the top of the coat of arms is “San Diego” in the form of an arch, which is “inspired by the iconic neighborhood arches and signs found around the greater San Diego area,” officials said.
Finally, the team’s shield shape represents the strength and unity of the San Diego community, while the chrome finish “reflects the community’s colors in the outer layer of our coat of arms,” the team said.
“Our brand identity has been developed over the last six months with our fans and supporters,” said Tom Penn, CEO of San Diego FC. “We believe our coat of arms truly reflects the essence and spirit of San Diego. Our club strives to become the epicenter of soccer excellence and innovation in North America.”
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