Scooter Braun’s celebrity clients are parting ways with the mega-manager – here’s everything we know so far

  • Several major pop stars are reportedly firing Scooter Braun as their talent manager.

  • Justin Bieber, Ariana Grande and Demi Lovato are rumored to be out with Braun.

  • Here’s everything we know so far about the alleged exodus.

Scooter Braun has long been hailed as a music industry titan and credited with discovering Justin Bieber Management of big stars like Ariana Grande and Demi Lovato.

But in recent days, the pop star trio have reportedly split from the top executive, joining a handful of others who have reportedly severed ties with Braun in recent months.

Here’s a breakdown of everything we know so far:

Who definitely stopped working with Braun?

Reggaetón star J Balvin left Braun’s SB Projects back in May to join the Roc Nation.

On Tuesday, Billboard broke the news that Lovato parted ways with Braun after four years of working together. Variety confirmed the report, describe their disagreement as “amicable”.

A source close to the “Sorry Not Sorry” singer confirmed the news to Insider.

Just a few days later, representatives signed up for Carly Rae JepsenBabyJake and Asher Roth confirmed to AP that none of them are currently working with Braun, “and haven’t been for quite some time.”

Scooter Braun and Demi Lovato attend the OBB premiere event for YouTube Originals Docuseries "Demi Lovato: Dancing With The Devil" in 2021.

Demi Lovato started working with Scooter Braun in 2019.Rich Fury/Getty Images for OBB Media

Whose departures have been reported but not officially confirmed?

The rumors of an exodus made the rounds last Friday, as Puck News reported that Bieber and Braun hadn’t spoken in months. Puck’s Matthew Belloni reported that Bieber was “looking out for a new agency or manager.”

Representatives for Bieber and Braun denied that this was true Statements on page six — but Bieber himself has remained silent.

Belloni stood behind his reporting, and five days later, People published a similar report Bieber and Braun are estranged, even if Bieber is technically “still managed by Braun.” (According to Billboard, Bieber has four years left on his management contract.)

“Justin has been working on his new album for the past six months. Scooter and SB Projects didn’t prepare a single session for this or did anything.” [new] Record,” a source told People. “The relationship with Scooter has taken its course.”

It was announced Monday that two of Braun’s other biggest stars, Lovato and Grande, are also leaving his management.

Grande’s situation is a bit grimmer than Lovato’s. She began working with Braun in 2013 prior to the release of her debut album briefly fired the manager in 2016 Before to rejoin his team. When asked by Variety, sources close to Braun “energetically” denied the news of her departure. However, sources close to the Grammy winner said she has finally left Braun. Billboard reported.

On Wednesday, People confirmed Billboard’s report. That’s what her anonymous source said Grande had “outgrown” Brown. and is “excited to go in a different direction”.

“Yes, there are negotiations about contracts taking place. But that’s her decision. It’s time for something new,” the source told People.

Scooter Braun and Ariana Grande

Scooter Braun and Ariana Grande backstage at the Dangerous Woman World Tour.Kevin Mazur/Getty Images

Broadway actress Idina Menzel reportedly left SB Projects earlier this year. but The Hollywood Reporter didn’t break the news until Tuesdayciting a source close to their camp.

later on tuesday, diversity reported that Bieber and Grande had actually not fired Braun as managers.

Instead, Variety sources said Braun plans to take a step back from day-to-day operations to focus more on his role as CEO of HYBE America — the South Korean entertainment conglomerate that represents BTS.

Braun sold Ithaca Holdings, the parent company of his management business, to HYBE America for $1.05 billion in 2021.

TMZ too reported that Bieber and Grande would stay with his company, although multiple sources have insisted to Variety that Bieber is determined to leave SB Projects even though his contract is still active.

“It’s imploding,” a source said of Braun. “It’s been a different world since the pandemic. You just can’t be such an asshole anymore.”

It’s unclear who remains in Braun’s squad. that of his company website lists “past and current” customers without distinguishing between the two groups.

Has Braun confirmed or denied these reports?

Not directly, no. But He tweeted an ambiguous reference to the news on Tuesday: “Breaking news … I can’t cope anymore.”

Braun didn’t respond to Insider’s request for comment.

Why are there rumors about this?

At this point, the root of the rumors is not obvious.

The megamanager has a history of public controversy. Brown sparked a public feud with Taylor Swift Back in 2019 when it was revealed he had bought Big Machine Records. The reported $300 million sale included the legal rights to Swift’s first six albums.

Braun immediately got at odds with Swift’s fans when he re-shared an Instagram story. boasts that he “bought” her.

Swift also condemned the sale with an open letter on Tumblr. He accused Braun of “incessant, manipulative bullying.”

Scooter Braun Taylor Swift

Scooter Braun and Taylor Swift.Rich Fury/JMEnternational for BRIT Awards/Getty Images

Just 17 months later, Braun sold Swift’s master recordings to a private equity firm called Shamrock Holdings. Swift said so she tried to buy them herselfbut Braun’s team required her to sign “an ironclad nondisclosure agreement” before she could even place a bid.

In March 2022, Insider’s Anna Silman published an investigation into Braun’s empirewhich addressed his strained relationship with Ye (formerly known as Kanye West) – another former client – and his complicated reputation with musicians, journalists and fellow managers.

Multiple sources told Silman that Braun’s scorched-earth tactics and his “lust for fame and power” burned bridges in the industry.

“I don’t think you can pretend to be the nice guy on social media, but you can be one of the most brutal people in the industry behind the scenes,” said one industry stakeholder. “It’s a very small company. You just don’t have any more people to screw with.”

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