Sofia Richie Grainge stars in David Yurman designed cable campaign – WWD

David Yurman expands his roster of celebrity talent for his latest campaign.

The American jewelery brand has named Sofia Richie Grainge as the face of its new Sculpted Cable bracelet collection campaign. Richie Grainge is also the jeweler’s newest global ambassador.

“Sofia is a style icon with endless charm and we are thrilled to be working with her,” said Evan Yurman, President of David Yurman. “She truly is the perfect ambassador for the launch of these new Sculpted Cable designs, which represent the latest evolution of our signature house theme: Cable.”

David Yurman’s Sculpted Cable collection has been described as a more subtle version of the jeweler’s original Helix design. Richie Grainge appears in the campaign, modeling different versions of the bracelet in 18k yellow, rose and white gold and with hand-set pavé diamonds. One version features 170 hand-set diamonds of various sizes totaling 1.7 carats.

The campaign was photographed by Glen Luchford at the Kellogg Doolittle House in Joshua Tree, California. Style is by Elin Svahn, with creative direction by Evan Yurman.

“Being on set with David Yurman was a unique experience,” said Richie Grainge. “We play with such beautiful pieces of jewelry and in such a beautiful place. It’s an experience I will never forget. David Yurman embodies everything I try to express with my aesthetic – with the way I dress and the way I want to feel, which to me is very timeless and elegant. This campaign is about creating your own path: being truly confident, setting the direction and being the leader of your own pack.”

Richie Grainge joins a long list of other David Yurman global ambassadors, which also includes Scarlett Johansson, Henry Golding, Shawn Mendes, Taylor Hill, Camille Rowe and others.

While Richie Grainge has been in the public eye for a number of years now, she caused a stir earlier this year with her viral wedding to Elliot Grainge in April in southern France. Since her marriage, Richie Grainge has had many partnerships in the fashion and beauty world, collaborating with brands such as K18 and Jo Malone. Richie Grainge has also been Beauty Director at Nudestix since October.