Swiftwick Launches Maxus Sock Made With Repreve – Sourcing Journal

With its latest launch, Swiftwick has met its 2023 goal of including recycled, renewable or responsible fibers in all product lines.

The Tennessee-based sock manufacturer has announced the release of the Maxus Performance Sock, which features a Repreve recycled polyester footbed that offers plush comfort and moisture-wicking properties. Each sock contains the equivalent of a used water bottle that has been diverted to the ocean or landfill.

“Sustainability in both our business practices and our end products is important to our business and is top of mind for our customers, which is why we’re excited to introduce the new Maxus from Repreve,” said Joanna Mariani, Swiftwick’s Chief Marketing Officer. “We are continually working to reduce our environmental impact in our manufacturing processes and this new version helps close the gap in our sustainable product offerings.”

Meanwhile, Repreve maker Unifi last week reiterated its commitment to removing 50 billion plastic bottles from landfills and waterways by 2025. He surpassed his 2022 target by 5 billion bottles, bringing his total conversions to date to 35 billion.

As well as adding recycled polyester to its range, Swiftwick has also committed to sourcing 80 percent of its raw Merino wool from sources certified to the Responsible Wool Standard (RWS) by the end of 2024, with the ultimate goal of 100 by 2027 reach said she called.

RWS is committed to ensuring the welfare of animals and the land they graze on, while certifying animal husbandry and land management practices involved in wool production. It also tracks certified wool from farm to end product.

In other sustainability developments, Swiftkick removed single-use plastics from its packaging in 2019.