Tech start-up Logcast unveils Spotify integration, allowing developers to charge for Talk content

Start of voice streaming log cast has announced a new integration with Spotify’s app that aims to offer artists a new way to monetize content on the platform.

As part of the integration Logcast announced on Wednesday (November 30), the startup will allow artists to share brief “conversational content” — like “special announcements and behind-the-scenes moments of their music career” recorded as voice notes in the Logcast App – with their Spotify listeners.

Logcast says artists can choose to lock their content behind a paywall, requiring fans to pay to stream their audio.

Headquartered in Sweden, Logcast launched its app globally in November 2021. It is said to have attracted more than 15,000 developers in more than 60 countries and more than 150 million listeners.

Logcast says its current investors include San Francisco-based VC firm Goodwater Capital (an early investor in both Spotify and Facebook) and “global technology and entertainment executives” including Jonas Siljemark, a past president of Warner Music Nordics.

Logcast says the new feature it’s recording is powered by Spotify’s open access programwill be available to creators exclusively through Logcast.

It will launch in Sweden in January and is set to expand internationally throughout 2023.

Spotify’s open access program, launched in 2021, allows publishers and platforms – who have subscribers elsewhere – to make their subscription content available on Spotify.

With the Open Access program, creators can continue to deliver paid content via Spotify to their existing paying audience.

“We’ve seen massive demand from fans who want access to intimate moments — the unscripted, unedited, raw and unfiltered moments from the lives of their favorite artists,” said Johanna Hoof, Logcast co-founder.

“We’ve seen a massive demand from fans who want access to intimate moments — the unscripted, unedited, raw and unfiltered moments from the lives of their favorite artists.”

Johanna Hoof, Logcast

Hoof added, “By enabling a new content format for music artists to monetize on Spotify, our goal is to help artists maximize their fan base.

“On Spotify, this content will be searchable and discoverable like any other song or podcast episode.”

music business worldwide