Uber is expanding tech to reduce cancellation rates and boost earners’ income

Mobility-as-a-service platform Uber is expanding its technical capabilities to increase platform reliability, reduce cancellation rates and maximize income for earners on its platform through the “One Earner” program, said Manikandan Thangarathnam, senior director, mobility and platform engineering, Uber.

Thangarathnam narrated business line, “We focus on using technology to make the app more and more powerful without any problems. We’ve made several improvements to reduce the number of cancellations and improve the close-to-request ratio. Uber has now started showing earners the destination of the ride and the payment mode to reduce the likelihood of cancellation.”

Cancellation rates for the company rose in the immediate post-pandemic era as demand soared and ride supply dwindled. According to Thangarathnam, cancellation rates during this period were 1.6 times the normal rate. Later due to the improvement and changes in the development of software being worked on to increase reliability, the rate is now going back to pre-pandemic levels.

integrate partners

To maximize supply, Uber is integrating fleet partners into the platform and has also introduced a “3P partnership” where a company that already has its own software can access demand from the Uber platform on the backend.

With a presence in both the ride-hailing and grocery delivery businesses, Uber is exploring cross-functional usage so earners can maximize their income on its platform. “To make this possible, we are investing heavily in our ‘One Earner’ program, where we seek to provide earners with more earning opportunities,” Thangarathnam said.

Going forward, Uber plans to bring more innovations to the platform that will increase its customer base, which in turn will lead to growth. Thangarathnam said Uber intends to introduce a range of products that will expand the category and breadth of the customer base that can be targeted.