Who is Esther Crawford? | The US sun

SINCE Elon Musk’s acquisition of Twitter in October 2022, there have been a few changes to the platform’s front and back ends.

On February 26, 2023, Esther Crawford was reportedly one of at least 200 Twitter employees to be laid off in the wake of Musk’s recent cuts at the big tech company.

Esther Crawford, product manager from San Francisco


Esther Crawford, product manager from San FranciscoPhoto credit: Instagram

Who is Esther Crawford?

Esther Crawford is a San Francisco-based Product Manager who most recently served as Twitter’s Director of Product Management.

In the past, Crawford has worked for companies like Stride Labs, Coach.me, and Weight Watchers in a variety of roles, including product marketing lead and lead social media strategist, according to her LinkedIn.

In 2016, she founded a startup called Squad, which was acquired by Twitter in December 2020.

according to her profile: “The mission behind Squad was to create a virtual meeting place to reduce loneliness and strengthen human connection. Our secret recipe was to make screen sharing and video watching together accessible and fun.

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Crawford received her bachelor’s degree in philosophy from Oregon State and her master’s degree in international relations and national security studies from Durham University, specializing in US-Arab relations and Arabic language studies.

She is a mother of three and wife to Bob Cowherd – an entrepreneur, product leader, engineer and investor.

according to her online biowhen she’s not working, Crawford can be found hiking, attending music festivals, or enjoying time with her family.

Why did Crawford go viral?

Shortly after Elon Musk took over as CEO of Twitter, Crawford was tasked with relaunching Twitter’s Blue subscription product.

In November 2022 she published a photo on the platform of herself sleeping on the floor in the office, captioned: “When your team is pushing 24/7 to meet deadlines #SleepWhereYouWork.”

However, her post went viral and was met with various forms of criticism regarding Musk’s seeming tyranny over the platform, as well as Crawford’s dedication to her job.

In response to the comments she received, Crawford tweeted: “Since some people go insane, I’ll explain: doing difficult things requires sacrifices (time, energy, etc.).

“I have teammates all over the world struggling to bring something new to life, so showing up for them and keeping the team free is important to me.”

She continued, “I love my family and I’m grateful they understand that there are times when I have to go flat out to grind and push to deliver.

“Building new things on the scale of Twitter is very difficult. I’m fortunate to be doing this work with some of the best people in technology.”

Esther Crawford sleeps on the floor in the office


Esther Crawford sleeps on the floor in the officePhoto credit: Twitter/@evanstnlyjones

A user recorded the comments write: “I applaud your dedication and hard work!!”

However, others disagreed – with one user tweet: “I don’t know who needs to hear all this, but no one should have to sacrifice their sanity or physical health for a billionaire boss to buy a bigger boat (or spaceship or whatever they like these days).”

Was she fired from Twitter?

Reportedly by the end of February 2023 musk has laid off at least 200 employees in its latest round of cuts.

Crawford was reportedly one of the many Twitter employees whose job was terminated via email.

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On Sunday, February 26, she confirmed her departure by tweet: “The worst realization you can get from watching me go all-in on Twitter 2.0 is that my optimism or hard work was a mistake.

“Whoever mocks and mocks is inevitably on the sidelines and not in the arena. I am deeply proud of the team for building through so much noise and chaos.”

https://www.the-sun.com/tech/7503079/who-esther-crawford-twitter/ Who is Esther Crawford? | The US sun


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